Background of Bwitesell
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Tech with a Heart: The Story Behind Bwitesell
It all began in 2020, in a small city in China, where a group of friends—tech enthusiasts and entrepreneurs—saw a gap in the market. With electronics becoming a vital part of everyday life, they realized that people wanted more than just products—they wanted trust, quality, and reliable after-sales service. This was the birth of Bwitesell, a business focused on offering not just top-tier electronics but also expert servicing and repairs.
In the beginning, their small shop struggled to stand out in China’s fast-paced electronics market, competing against giants with bigger budgets and long-standing reputations. But Bwitesell’s founders weren’t deterred. They worked tirelessly to source only the best products, offering personalized services that set them apart.
EXPANSION
Then, in late 2021, the team noticed a promising trend: the African tech market was booming, and Rwanda’s capital, Kigali, was fast becoming a tech hub. The idea was simple yet ambitious—expand Bwitesell into Kigali, bringing the same high standards of service and affordable electronics that had built their name in China.
The journey wasn’t easy. They faced cultural challenges, unfamiliar market dynamics, and the complexities of international logistics. But Kigali embraced Bwitesell. The first few months were tough, but when a local entrepreneur, eager to buy a high-quality laptop for his new business, came to their store, something changed. He wasn’t just a customer—he was a partner in their growth. Word spread quickly. Local schools and small businesses began relying on Bwitesell for affordable, high-quality gadgets and repairs.
But the real test came when a massive international competitor opened a flagship store in Kigali, threatening to wipe out local players like Bwitesell. The team could have crumbled, but instead, they doubled down on what made them special—customer service. They started offering tech workshops, repairs with no hidden costs, and a loyalty program that connected them deeply with their customers. Through determination, community engagement, and innovative thinking, Bwitesell didn’t just survive; it thrived. Today, the company has expanded across Rwanda and even beyond, becoming one of the most trusted names in East Africa’s tech landscape.
Meet our team
Our comprehensive suite of professionals caters to a diverse team, ranging from seasoned architects to renowned engineers.
Marketing Manager (Growth & Outreach)
Product/Service Manager (Operations & Product Development)
Sales & Customer Support (Customer Success)
We’ve worked with some of the best companies.
FAQs
1. What is Bwitesell?
Bwitesell is an online dropshipping store offering a wide variety of products at affordable prices. We deliver free within Kigali and provide upcountry delivery through bus agencies for an extra fee.
2. Is delivery really free in Kigali?
Yes! We offer 100% free delivery within Kigali. Once your order is confirmed, our delivery team will contact you to arrange a convenient drop-off time and location.
3. Do you deliver outside Kigali?
Yes, we deliver upcountry via bus agencies (e.g., Volcano, Ritco, Omega). A small extra charge applies depending on your location and the bus service used.
4. How do I pay for my order?
We offer cash on delivery (Kigali only) and prepayment via Mobile Money (MoMo) for upcountry deliveries. Payment details will be shared after order confirmation.
How do I place an order?
- Via Website